Hybrid Publishing – A Welcomed Innovation in the Industry - مقال كلاود
 إدعم المنصة
makalcloud
تسجيل الدخول

Hybrid Publishing – A Welcomed Innovation in the Industry

Hybrid publishing is many things that traditional publishing is not. A door-opener for new writers, hybrid publishing is setting new trends.

  نشر في 11 أبريل 2021 .

Hybrid publishing and new authors | Why Choose Hybrid Publishers?

For a long time, the publishing industry has remained under the grip of traditional routes to publishing. With time, writers who had to face repetitive rejections from publishers started switching to self-publishing their work. However, we now have a newer approach rising in the industry. This approach is broadly termed hybrid publishing. It is a business model that integrates bits and pieces of traditional publishing and self-publishing. Hybrid publishers can be considered a breakthrough since the publishing industry has remained closed to innovations for quite a long time.

There are pros and cons of approaching the publishing industry through a hybrid lens. While traditional publishers have only prioritized publishing the works of acknowledged, well-known authors mainly, hybrid publishing can be credited for bringing in new names and kick-starting many successful writing journeys. Traditional publishers have discriminated between new, emerging writers and writers of repute. Hybrid publishing has blurred that line. Publishing a book is a dream of a lifetime. Needless to say, hybrid publishing helped materialize this dream for many writers. Just because you do not have a list of publications in your name is not reason enough to be denied the opportunity to get a book published in your name.

The rigidity of traditional publishing has left out many significant, worthy voices. But then came the wind of change. Hybrid publishers picked pace from 2018 onwards. While self-publishing emerged as a counter approach to traditional publishing, there happen to be a number of things that make self-publishing a less desired option. There are many technicalities involved in the publishing process. It is not always possible and convenient for a writer to be aware of all those technicalities. In other words, covering all the tasks associated with book publishing and later marketing requires some help. Hybrid publishers fill that vacuum and come with a range of services that an author can avail.

Keeping that in view, hybrid publishing comes as a partnership of sorts. This partnership increasingly benefits the writer and is not as rigidly strict as a traditional publishing contract. In traditional publishing, the publisher is mostly in charge of all the decisions related to the book. Moreover, when it comes to royalties, the publisher takes the bigger share and the writer gets either one or two per cent from the sale of each copy. However, this equation is completely different when it comes to hybrid publishing. A contract with a hybrid publisher delegates a lot of control to the author of the book and the rights of the book also rest with the author. When it comes to royalties, the percentage is, sometimes, as high as 50%.

For a new, first time author, nothing works as best as hybrid publishing. Hybrid publishers are promising and ease the toils of the lengthy publishing and promotions process. But one thing is increasingly important; you must do your research properly and extensively. You must make sure that the hybrid publisher you choose has an extensive marketing network. If a hybrid publisher is well-connected to the industry, your book’s marketing will be more effective and the sales will increase manifolds. Yes, you will have to invest money just as is done in the case of self-publishing, but ensure that you get a decent return on your investment.

Austin Macauley Publishers

Now there are many hybrid publishers around and you must undertake your research if you are to publish for the very first time with a hybrid publisher. To name one, Austin Macauley Publishers is a reliable and promising name in the world of hybrid publishing. Since its inception in 2006, Austin Macauley has given space to many young and emerging writers. This group of publishers is based in the UK, with further offices in the USA as well as UAE. This makes a total of four head offices; London, Cambridge, New York and Sharjah. This wide expanse and global footprint is, in itself, a guarantee that a book published through them will have a lot of opportunities in the market. Austin Macauley also comes with a handy procedure for submissions. The writer can either choose to send their work via email or can fill out an online form (available on their website).

The marketing strategy of this hybrid publisher is very well-devised, with a prominent online social media presence. Austin Macauley Publishers have set book sales as a priority, and this is what makes them stand out from other hybrid publishers. Their collaboration with the authors is remarkable, both in the publishing as well as marketing phases. They cover all the services a publisher should offer, including cover design, editing, proofreading and illustrations. Given the magnitude of their successes and the ever-increasing number of their published authors, Publishers Weekly also ranked them amongst the rapidly rising publishers in the industry. So, if you have your debut novel ready, a friendly piece of advice would be to not waste time with traditional publishers and set your focus right. Get in touch with a hybrid publisher like Austin Macauley and get things finalized. 



   نشر في 11 أبريل 2021 .

التعليقات


لطرح إستفساراتكم و إقتراحاتكم و متابعة الجديد ... !

مقالات شيقة ننصح بقراءتها !



مقالات مرتبطة بنفس القسم













عدم إظهارها مجدداً

منصة مقال كلاود هي المكان الأفضل لكتابة مقالات في مختلف المجالات بطريقة جديدة كليا و بالمجان.

 الإحصائيات

تخول منصة مقال كلاود للكاتب الحصول على جميع الإحصائيات المتعلقة بمقاله بالإضافة إلى مصادر الزيارات .

 الكتاب

تخول لك المنصة تنقيح أفكارك و تطويرأسلوبك من خلال مناقشة كتاباتك مع أفضل الكُتاب و تقييم مقالك.

 بيئة العمل

يمكنك كتابة مقالك من مختلف الأجهزة سواء المحمولة أو المكتبية من خلال محرر المنصة

   

مسجل

إذا كنت مسجل يمكنك الدخول من هنا

غير مسجل

يمكنك البدء بكتابة مقالك الأول

لتبق مطلعا على الجديد تابعنا